Meet Our Moderator: Heather Hardiman
Heather has extensive experience in travel & leisure and themed entertainment – having spent over 10 years working for Walt Disney Parks, Resorts and Experiences.
As an independent moderator, she also worked in food and beverage, retail, automotive, telecommunications and health care, and has expertise in the youth & family segment. She also brings with her a strong background in finance and quantitative analysis, holding analyst roles in each division during her time with the Disney company.
Heather is highly skilled in moderating traditional and digital qualitative methods including focus groups, webcam IDIs, usability, digital discussion boards and in-person intercepts. She specialized in ad concept tests, brand/creative explorations, and persona development.
In her spare time, Heather loves to attend & teach yoga classes, as well as enjoying Pure Barre classes. She makes healthy meals for family and friends whenever possible and adores traveling – either for a great concert or taking in a new destination.
Qualitative Research Services
If you would like more information on Qualitative Research, please contact Heather Hardiman by emailing hhardim@decisionanalyst.com or calling 1-817-640-6166.